As the founding partner of one of the first companies in North America to embrace online brand sponsered series, I wrote and directed multiple projects that saw considerable ROI success. Check out some of the trailers below:

 

 

Over  1 million  video impressions in 4 weeks

5.32% Youtube click through rate (2% industry standard)

Branded Content

Full episode

Over 1,800,000  total views.
8.42% Youtube click through rate (2% industry standard)
74% watched 90 - 100% of episode (versus 40% industry standard)

800,000  views over 6 weeks

72%  watched 100% of episode (versus 40% industry standard)

60% of viewers were return visitors